Don’t Create an APP, Create an Experience
Creating an app is a big step. Make sure your goal is to Create an Experience.
Apps for cities, fairs and events are growing in popularity as they serve as a lasting marketing and advertising avenue to have direct contact with city, event and fair goers. Knowing that each city, fair and event is different, we want to tackle the issues of whether a mobile app is ripe for your city, fair and/or event. There will be a series of blogs written about the topics that you should consider before creating an app.
This blog will be about the experiences your city, fair or event app will help create.
As smart phones are becoming more prevalent, mobile apps are being used as a tool to enhance the experience of attending a fair/event. We asked Jason to write a story about his day at the Stanislaus County Fair, and here is what he came up with:
It started on a warm summer day; my family and I were on our way to the Stanislaus County Fair. We pulled up, parked at the park n ride, and waited for the bus to arrive to take us to the fair. As the excitement grew and the bus pulled in, we all scurried in and waited anxiously to arrive at the grand entrance.
On the bus ride, my sister and I decided to plan our trip. We both pulled out our phones and checked off events that we wanted to attend through the app we downloaded a few days earlier. We arrived and rushed off the bus to find a large crowd in front of us at the ticket booth. Lucky us, we had purchased the tickets early!
Where to go first?! I opened up the fair map on my phone and began going around to all the rides with my sister. Up, down, flipping and turning in all directions we went. The rides, horse races, carnival games were all things I looked forward to each year at the county fair. We indulged ourselves in all of them and more; taking photos of our family in front of the livestock in order to share these with friends and family later on.
The sweet smell of funnel cakes mixed with the rustic aroma of hot dogs and kettle corn filled the air. I couldn’t wait to have my yearly fair corn-dog and to wash it down with some homemade lemonade. This year was even better as I was able to use the fair app to get a “buy one get one free coupon” for the corn dogs!
Normally, I would be scrambling to figure out what to do next. But with the app, I was able to figure out that the Boys 2 Men concert was a few hours away, so I made sure I got in line early enough to get a spot! The place got crowded fast.
The fair was a highlight of my summer and it was made that much more memorable knowing that I could guide myself through the various events, venues and concerts.
Jason gave a lot of valuable details about his experience at the fair. A mobile app did not take over the experience of attending the fair as he was not consumed by it. Rather, he and his family used the app for the ability to get information about the fair, to get discounts, to look up venues and events, and even as a way to bond with his sister. The fair mobile app enhanced his experience at the fair!
Base2Apps is an application development company that strives to inform and educate people interested in creating city, fair and event mobile applications.