Don’t Create an APP, Create an Experience

Posted by paul on24.07.2012
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Creating an app is a big step. Make sure your goal is to Create an Experience.

Apps for cities, fairs and events are grow­ing in pop­u­lar­ity as they serve as a last­ing mar­ket­ing and ad­ver­tis­ing av­enue to have di­rect con­tact with city, event and fair go­ers. Know­ing that each city, fair and event is dif­fer­ent, we want to tackle the is­sues of whether a mo­bile app is ripe for your city, fair and/or event. There will be a se­ries of blogs writ­ten about the top­ics that you should con­sider be­fore cre­at­ing an app.

This blog will be about the experiences your city, fair or event app will help create.

As smart phones are be­com­ing more preva­lent, mo­bile apps are be­ing used as a tool to en­hance the ex­pe­ri­ence of at­tend­ing a fair/event. We asked Ja­son to write a story about his day at the Stanis­laus County Fair, and here is what he came up with:

It started on a warm sum­mer day; my fam­ily and I were on our way to the Stanis­laus County Fair. We pulled up, parked at the park n ride, and waited for the bus to ar­rive to take us to the fair. As the ex­cite­ment grew and the bus pulled in, we all scur­ried in and waited anx­iously to ar­rive at the grand en­trance.


On the bus ride, my sis­ter and I de­cided to plan our trip. We both pulled out our phones and checked off events that we wanted to at­tend through the app we down­loaded a few days ear­lier. We ar­rived and rushed off the bus to find a large crowd in front of us at the ticket booth. Lucky us, we had pur­chased the tick­ets early!


Where to go first?! I opened up the fair map on my phone and be­gan go­ing around to all the rides with my sis­ter. Up, down, flip­ping and turn­ing in all di­rec­tions we went. The rides, horse races, car­ni­val games were all things I looked for­ward to each year at the county fair. We in­dulged our­selves in all of them and more; tak­ing pho­tos of our fam­ily in front of the live­stock in or­der to share these with friends and fam­ily later on. 


The sweet smell of fun­nel cakes mixed with the rus­tic aroma of hot dogs and ket­tle corn filled the air. I couldn’t wait to have my yearly fair corn-dog and to wash it down with some home­made lemon­ade. This year was even bet­ter as I was able to use the fair app to get a “buy one get one free coupon” for the corn dogs!


Nor­mally, I would be scram­bling to fig­ure out what to do next. But with the app, I was able to fig­ure out that the Boys 2 Men con­cert was a few hours away, so I made sure I got in line early enough to get a spot! The place got crowded fast.


The fair was a high­light of my sum­mer and it was made that much more mem­o­rable know­ing that I could guide my­self through the var­i­ous events, venues and con­certs.

-Ja­son

Ja­son gave a lot of valu­able de­tails about his ex­pe­ri­ence at the fair. A mo­bile app did not take over the ex­pe­ri­ence of at­tend­ing the fair as he was not con­sumed by it. Rather, he and his fam­ily used the app for the abil­ity to get in­for­ma­tion about the fair, to get dis­counts, to look up venues and events, and even as a way to bond with his sis­ter.  The fair mo­bile app en­hanced his ex­pe­ri­ence at the fair!

Base2Apps is an ap­pli­ca­tion de­vel­op­ment com­pany that strives to in­form and ed­u­cate peo­ple in­ter­ested in cre­at­ing city, fair and event mo­bile ap­pli­ca­tions.

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